Use simple contact forms with a strong call-to-action and compelling offer to engage website visitors. Then after you've captured their contact information, continue with a Web Survey to capture additional qualifying information. Finally, send a real-time lead notification via email or text messaging prompting immediate followup with the prospect.

• Minimize Abandonment - keep it simple by limiting required contact fields.
• Continue With Survey - after saving contact's info ask for additional qualifying info.
• Created by Marketing - no need to rely on overloaded Web or IT Departments.
• Respond Quickly - keep prospects engaged with system generated email responses.
• Route Leads - email or text message lead info prompting immediate followup with prospect.
• Measure Results - understand which forms are generating the most qualified leads.