Optimizing your site for lead generation requires flexible website analytics. Unfortunately, the design of many analytics tools fall short because they require pages to be pre-tagged and then they gather visitor data in aggregate only. COSMO's flexibility allows you to perform unanticipated analysis by modifying page tags on-the-fly and because page views are stored at the visitor-level these tag changes are applied to not only future visitors but to historical data as well.

• Flexible Tagging Options - easily tag and re-tag web pages and visitor history.
• Sourcing of Web Traffic - track how each and every visitor is finding your website.
• Simple Point-And-Click - no need to rely on overloaded Web or IT Departments.
• Visitor Level History - understand how individual visitors interact with your website.
• Prospect History - connect visitor history to prospects in your marketing database.
• Measure Results - use website analytics to optimize your site for lead generation.