Marketing events, whether delivered in-person or web-based, are a big investment in time and money. You need to ensure that this investment pays off by maximizing event attendance and more importantly by filling your sales team's pipeline with high-quality leads.

• Increase Registration - use Marketing Campaigns to recruit and register attendees.
• Maximize Attendance - send a series of reminder emails prior to event.
• Marketing Surveys - conduct pre-event / post-event surveys of attendees and no-shows.
• Generate Leads - during event registration and with pre-event / post event surveys.
• Measure Results - track attendees, no-shows leads and revenue.