Defining what makes a lead "qualified" can be a difficult task and just when you think you've got it right you learn of an exception. COSMO's extremely flexible Rules Engine enables you to consistently rate and qualify each and every lead generated by your marketing campaigns.

• BANT Rating - classic Budget, Authority, Need and Timeframe lead rating and qualification.
• Survey Rating - lead rating and qualification based on survey responses.
• Rules Library - maintain a library of lead rating and qualification rules.
• Measure Results - track the quality of the leads generated by your marketing campaigns.