Use list segmentation to target prospects with narrowly focused marketing campaigns. The more relevant the campaign is to your prospect, the better the response rates and return on investment will be. Use COSMO to segment lists based on demographics, product interest, survey responses or prospect behavior.

• Demographics - use any demographics information contained in your prospect profile.
• Product Interest - use products your prospect has shown an interest in.
• Survey Responses - use the responses to any survey question.
• Prospect Behavior - use prospect behavior such as click-throughs or website activity.
• Measure Results - understand the combination of list and campaign that produce the best results.