COSMO's Campaign Management features allow you to easily create and execute personalized, multi-channel, multi-stage campaigns. You can assign prospects to campaigns based on any attribute in your database or prospects can be automatically added to a campaign based on event triggers; such as submitting a web contact form.

For example, the system will automatically execute the following six steps until the prospect is engaged, qualified and added to the sales pipeline.

• Direct Mail - send an introduction letter.
• Email - wait 7 days and send email directing prospect back to web contact form.
• Call - wait 3 days and queue an outbound call attempt.
• Call - wait 1 day and queue second outbound call attempt.
• Call - wait 1 day and queue third outbound call attempt.
• Email - wait 3 days and send final email directing prospect back to web contact form.